Better allocate your limited campaign funds. Take a deep dive into voter data and behavior in your district. Understand the changing dynamics of the precincts. Where are your voters? Where is the growth? What is the demographic and psychographic make-up of the voters in your district?
Reams of printed information are difficult, if not impossible, to comprehend. Visualizing your district's data will aid your recall, decision-making, and planning. Drill down on your district's data visually.
Voter segmentation can stretch your campaign dollars. Identify which voters segment are worth targeting (and which ones aren't). Communicate with voters more effectively using demographic and psychographic data segments. Allocate your ground forces toward those voters who are less likely to turnout and need extra motivation.
With voter turnout models, candidates can track projected election results throughout the early voting process, reallocate resources, and make last minute campaign adjustments with confidence.
Targeted websites and accompanying social media campaigns produce greater returns for less money. Voters are more likely to respond to political ads that intersect with their interests.